Author Archive for J. Angelo Racoma

J. Angelo Racoma is the Editor in Chief of Froodee. As CMOTC of Splashpress Media (that means Chief Mover of the Cheese to the uninitiated), he acts in various capacities managing the creative, technical and administrative aspects of the network. He also serves as Assistant Editor of the Blog Herald, and blogs about technology and other stuff on his personal blog, the J Spot.

The Human Resource Factor

Mar 23 2006

Posted by J. Angelo as Business Concepts, General Management

In any company, there are various resources that a firm has to take into account. There are the capital resources. And there is information—undoubtedly one of today’s most important assets of a company, in this knowledge driven globalized economy. It is not uncommon for companies to forget the human resource factor, though. How often do we hear of employees protesting against unfair business practices, and how often do we hear of mass lay-offs in the name of profitability? It is hence important for a company to have a solid human resource team at the onset. It is said that one excellent ...

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The first step

Mar 13 2006

Posted by J. Angelo as Business Concepts, Company Formation Tips, Tricks of the Trade

Among the first essential steps to starting a business is establishing the corporate entity. Sadly, this is sometimes the last thing aspiring entrepreneurs take care of. For instance, I have a business contact who’s had an interesting (and viable) business idea for years, but still has not incorporated a local company. My friend goes about talking to prospective investors and partners, but some feel that he is not too serious about getting into business because of the lack of a solid corporate entity. Hence, the first step one should consider in setting up a business is incorporating into ...

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Are you paying your employees enough?

Mar 12 2006

Posted by J. Angelo as Business Concepts, General Management

I’ve been in discussions with a former colleague planning to start a new company, and one of the things he’s constantly been mentioning is that he will make sure to pay his employees enough. His thinking is that employees won’t be as effective if they go about all day worrying about how to make ends meet. He would rather that his employees have their needs covered, so they can stay focused on the task at hand. However, it’s also best to pay employees what they’re worth. It’s also not good to overpay employees, as they might not perform at par ...

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The Long Tail in web applications

Mar 05 2006

Posted by J. Angelo as Business Concepts

The Long Tail principle, which we earlier wrote on, says that businesses could earn more from aggregating the obscure, niche items rather than focusing on sales of the more popular or more expensive item. This concept heavily borrows from statistics, and hence there is indeed a high likelihood of a successful business consolidating the small items. This has been the model of eBay, Amazon.com and Netflix, which has enabled the public—those with Internet access, at least—to search for, and purchase the small, obscure items (hard-to-find DVD titles, in the case of Netflix). Weren’t it for companies like these three, ...

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The Long Tail in Retail

Mar 04 2006

Posted by J. Angelo as Business Concepts, E-Commerce

We introduced the concept of the Long Tail principle recently. In business parlance, it’s a relatively new idea coined by Wired Magazine to describe occurrences in click-and-mortar retail establishments. The idea was that the Internet has brought forth the power of the Long Tail, in that businesses that cater to niche audiences have found a faster way to reach their clientele (as opposed to businesses with a mass audience, which is more or less a hit-and-miss affair). However, individual niche products or services alone cannot make the Long Tail principle work its magic. They key is consolidation. The one who ...

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The Long Tail

Mar 03 2006

Posted by J. Angelo as Business Concepts

To some, the concept of the Long Tail may already be cliché. To others, it may already be passé. To most people, however, the concept is still alien—only a first-time read, perhaps on sites like this one. The Long Tail principle is quite a new term in the lexicons of businessmen. It borrows from the statistical principle of the same name, which basically states that the distribution of lower-frequency or lower-magnitude items can usually outweigh that of higher-frequency or higher-amplitude items. Translating to simple business terms, you will earn more from selling the more obscure or cheaper items at volume ...

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Why incorporate?

Mar 01 2006

Posted by J. Angelo as Company Formation Tips, Limited Companies, Partnerships, The Sole Proprietor

You’ve been successfully running a small business for quite some time, and you’re doing it as a sole proprietorship or a partnership. Well, good for you—you’re one of the entrepreneurs who make our economy grow strong (a great majority of economic growth comes from the small and medium business sector). But do give a thought about incorporating. Why incorporate? Well, why not? For one thing, incorporating will create a new legal entity, and can protect you from whatever liability you may have as an individual. You also get some tax perks, which will generally improve the business’ cashflow. It’s not usually difficult ...

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Going flexi

Feb 27 2006

Posted by J. Angelo as Business Enhancements, General Management

Unpaid overtime is likely to lead to low levels of productivity, and as we wrote on before, the Trade Union Congress wants to do something about it. After all, the UK has the highest incidence of unpaid overtime in all of Europe, with almost 20% of the total workforce putting in the extra hours without claiming the extra benefits and pay. For a small business, one good idea to adopt is a flex-time policy, where employees are not given a fixed time for work, but are asked to put in the required eight hours per day—this means they can ...

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Blogs as marketing tool for startups

Feb 21 2006

Posted by J. Angelo as Business Concepts, Business Enhancements, Sales and Marketing

On the tech front, FON, the Spanish startup firm that envisions to provide free, wide-area wireless Internet access through mesh-type WiFi networks (starting in Spain and also the USA), has been hit with its latest marketing tactics. Several high-profile bloggers have recently written rave reviews on their personal blogs about the service, with disclaimers that they are involved with FON as advisors to the board, and that there is possibility of compensation for their service. Blogs, or “web logs” are known to be good below-the-line marketing mechanisms, especially for starting companies. Several businesses are known to actively interact ...

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The home office – work 24/7?

Feb 07 2006

Posted by J. Angelo as Business Enhancements, General Management, Virtual Office

Freelancers and professionals who hold office at home are supposedly saving on time, gas, lunch money, and laundry expenses (you can work in your pyjamas). However, it can to be costly in terms of utilities and other expenses, but often it’s in the time factor that such an arrangement can be costly. Sometimes setting up a SOHO (small office, home office) can result in a 24/7 work arrangement—you work when you’re available, and that can tend to mean "all the time," or "anytime." Without proper time management, a professional working at his home office will tend to be inefficient, according to ...

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