New markets to be tapped by UK tourism
Dec 11 2005
Posted by Gordon as Business Concepts, Strategies, UK Companies
A new strategy was announced by Britain’s national tourism agency that is designed to nurture developing markets and boost its turnover to £100bn in the next five years.
About 11 emerging markets are expected to be given an increase in investment by VisitBritain next year. It is an attempt to secure strong levels of growth it has found in other non-traditional regions.
Spending by tourists from China, India, Russia, Southeast Asia and Eastern Europe are actually outpacing a lot of Britain’s traditional tourism markets. The project hopes to increase the country’s visitor economy to £100 billion by 2010. Company formation and business solutions experts welcome the move saying that this would spur entrepreneurs to start up their own businesses.
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