
The Trailer for I AM LEGEND is now online. You can view it in a variety of formats, including HD. Click Here to check it out.
Living. Blogging.
The IMDB has a very interesting tidbit that suggests big movie studios are considering dropping their extensive and costly advertising on network TV. The reason?
DVRs. Tivo and cable company DVRs are becoming more and more popular, and as they do, advertising for movies becomes less and less effective. Not only do people skip the commercials, but more over, sometimes people don’t watch the shows until days after they air. If a studio spends big money on a Thursday night movie push, and the viewer doesn’t see it until that next week, then the money they spend on advertising the day before release is effectively waisted.
I can see the point of the movie studio…and I think all the free advertising on online sites probably helps…I mean, I don’t know about you, but I watch trailers all the time…heck I post trailers here all the time..and the studio isn’t paying a DIME for that.
Free online advertising isn’t the only reason to be sure, but when you factor in the time factor of Network TV ads, and the lower cost of online advertising, and for several movie studios…network ads just don’t make sense.
I missed this when it first came online last week. It looks amazing. The Golden Compass hits theaters on 12.7.07 – and I can’t wait to see it.
The video quality of this one is certainly low, but this is probably the best of the commercials for the film so far. There is a line of dialogue in the trailer “It’s just you and me now.” But it sounds like Peter Cullin (who voices Optimus in the movie), so I don’t think it’s actually Bumblebee talking (I don’t think Bumblebee ever gets to talk in the film…although I really, REALLY, wish he would)…
Finally, we have the movie trailer for the Angelina Jolie film A Mighty Heart, check it out here.
A Mighty Heart is the film about kidnapped & murdered Wall Street Journal journalist Daniel Pearl & his wife Marianne. Jennifer Aniston was reportedly lined up for the film which was produced under Brad Pitt’s production company. But then there was that big Hollywood split & it looks like Angelina got the role.
A Mighty Heart debuts in U.S. theaters June 22.
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