Seems like we haven’t grown tired of discussing the concept, have we? Well, the Long Tail principle can be applied to any sort of business, as long as one focuses on taking advantage of the niche markets. Blogging, for instance, has been one of the activities that benefit from the Long Tail concept.
By nature, blogs are niche mediums, and hence cater to niche markets. However, one can not expect to earn much from such a medium, since you have a limited audience—but an audience you are sure to be interested in the content. With this in mind, some enterprising individuals and groups have set up blog networks, with blogs of varying topics under their fold. Their business models mostly revolve around revenue generation from contextual advertisements.
With the wide array of topics under blog networks, these groups seem to be able to cover almost any interesting topic, even those that do not appeal to the mass audiences. So it’s not a hit-and-miss approach, but a targeted one. So the networks are more or less sure that the contextual advertisements that appear on the niche blogs would most likely be relevant.
The trick: aggregating the authors and the blog content under one umbrella organization—hence minimizing the overhead costs (i.e. designing, web hosting) and maximizing the profits. There is good business sense in aggregating good content.