Businesses who are going to give gifts to valued clients should do their homework when it comes to the type of gifts they plan to give. This, after a Royal Mail research revealed that presents that are ill-considered can actually damage a business relationship.
The research said that about 57 per cent of businesses felt that less than 5 per cent of gifts that were sent their way last year were designed with them in mind. But more telling was that 34 per cent said they will feel that their business is really important if a supplier sent a personal package that contains a gift that was specifically designed for them.
Company formation and business solutions experts are advising business owners to be more considerate and to nurture the business relationships that they have.
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