The world’s top PC manufacturer Dell has recently announced acquisition of Alienware, a small company that focuses on manufacturing high-end computers intended for high-performance gaming and professional workstation use. While Dell has recently launched its own line of high-end systems, the company is known for its low-priced systems assembled on a just-in-time basis. Its entry into the high-end niche is a sign that the company is aiming for the high-margin segment of the market.
The acquisition is also characteristic of the popular business model among most “>startup companies these days, which is mostly build and be acquired. Many independent producers of software, hardware, and Internet services have been acquired by larger, more dominant companies for huge sums of money. And even more tech startups are aiming for this path, but of course, only a select few would be fortunate enough to see such deals push through.
For Dell and Alienware, it’s all about branding, as the latter is very well known in gaming and tech circles to produce great-looking machines that perform well.