Franchise growth being affected by lack of skills

A deficiency in good franchisees is a big obstacle the British franchising sector must overcome to achieve growth.

Based on a joint survey of franchisors done by the British Franchise Association and NatWest, it was discovered that over a third complain their biggest problem is finding people capable of running their outlets.

Also, 25 per cent said that it is difficult to get new franchisees because too many applicants lack the sufficient skills and funds to start and run the new business.

According to franchisors, self-motivation and marketing experience are what they are looking for in their potential franchisees. But they do concede that more targeted advertising could help them get the skilled people they want.