Every generation has different priorities, and for Millennials home shopping is about more than architecture and a recently renovated roof. In fact, home shopping is about shopping for an entire city, not just the property itself. It’s about the quality and distance of neighborhood parks, what kind of farm to table scene is on hand, and how many independent bookstores there are for some. For others, it’s about urban sustainability, access to community events or how bike-friendly the town is.
While experts are tracking where Millennials want to move, it’s in your best interest to understand what Millennials want. Maybe you’re part of this generation yourself, or maybe you simply want to sell a property and appeal to this thriving generation. No matter where you are in the market, knowing that makes this demographic tick can work in your favor.
Here are a few popular must-haves:
1. Great public transportation
This isn’t necessarily because Millennials don’t have a car of their own, it’s because they don’t want to have a care of their own (or they’d rather not over-use it). This is the generation that’s all about the sharing economy, biking as a commuting tool and walking or running when circumstances allow as a means of green, healthier living. If you’re selling a property, highlight access to public transportation if applicable.
2. Local shops nearby
Shopping at big box stores like Wal-Mart are dirty little secrets these days for many Millennials (and some genuinely do avoid them at all costs). This generation is seeking to support local, and that means independent boutiques, shops and diners. You’ll get bonus points if a property is walkable to some popular local establishments. It helps home buyers instantly feel like part of the community when they duck into these shops.
3. Energy-efficient homes
From ENERGY STAR appliances to insulated windows, Millennials are all about energy (and financial) conservation. If you’ve updated the property in any way that leads to more efficiency, feature that in home listings. It’s a double whammy since it promises a greener way of living as well as a way to save money. You don’t need to have solar panels covering the roof in order to qualify. According to the experts at Art Construction, “The term ‘eco friendly’ describes a product that is either made in an environmentally safe way or reduces a homeowner’s carbon footprint.” As you can see, this definition encompasses a diverse array of products not limited to just solar technology.
4. Porches and patios
The generation that adores Rockabilly has a soft spot for nostalgia and can easily envision sipping home brewed tea or an old fashioned cocktail on a porch. There’s bonus points in store if you have a porch swing, too.
If you’re not a Millennial yourself, get their perspective when selling your home. You don’t want to miss out on one of the biggest demographics in the market. They’re on the hunt for the perfect home, and how you present yours can make all the difference.