With the disaster that was People’s Choice and the Globes, people are looking forward to some really good TV — and we’re not talking about those reruns that the writer’s strike has doomed us to watch.
It’s time for the Superbowl.
It’s alwys the year’s biggest TV event, but now they’re planning to make it even better. Advertisers are going to bring in live shows, and have spent months planning the special campaigns they’ve made just for the Superbowl. TargetCast’s Farella said, “When you buy the Super Bowl or the Golden Globes or the Oscars you tend to prepare marketing programs around them. Nobody would ever buy them to put in a regular advertisement. You buy them to create a marketing event.”
After all, advertisers spend a stunning $3 million for every 30 seconds of airtime. Better make that 30 seconds worth it.
But advertisers feel the fee is worth it — last year, 93.15 million people watched the show. As of today, one 30 second spot hasn’t been booked.
