DirecTV has abruptly pulled G4TV from its lineup, in what many insiders see as just the latest volley in a war between DirecTV and Comcast (which owns G4). DirecTV’s nineteen million subscribers now see a holding place message when trying to tune to G4.
According to the Los Angeles Times, DirecTV’s new CEO Mike White has made no secret of the fact that he intends to find ways of cutting costs by determining which channels are important and which ones can be let go. Accordingly, DirecTV claims that G4’s ratings were so low that there was no incentive for them to renew G4’s contract. G4’s response is that their deal with DirecTV, which just expired, was offered to the satellite carrier for renewal, for the same $.05-per-subscriber rate that it’s been charged for the last three years.
As a DirecTV subscriber, I’m sad to see G4 go. It wasn’t part of my daily viewing, but I always enjoyed watching their live E3 and Comic-Con coverage. I also have a hard time believing that G4 was the lowest-rated cable network carried by DirecTV. You seriously telling me that BYU-TV and The Church Channel get better ratings that G4 — not to mention all those weird auction channels?