It cannot be denied that a growing number of people today prefer to watch their favorite TV shows and films on the internet. This is also one of the reasons why internet-ready devices have become very popular these days. In fact, a 2011 research confirmed that internet TV penetration can reach 60 percent by the year 2014.
Bain & Company conducted a study covering 3,000 consumers in various countries such as the U.S., U.K., China, France and India. The research found that majority of the respondents is more interested in internet video than the traditional TV. Another finding is the increase in social TV usage as viewers search for great content.