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Three Ways To Make The Most Of Your Online Marketing Plan

August 4, 2015 By Jax

When you start setting up your online marketing plan it’s likely that you know the importance of being on the internet and how that exposure can make your business known all over the world. Whether you are working to market to another country or just in your own backyard, you should make sure that you do everything you can to make the best of your marketing plan.

Marketing online is about far more than just having a website or just signing up for social media accounts. Having these things is just the first step in making sure that you build your brand and attract new customer. Here are the three things you need to make sure you do after!

online marketing plan

Be Consistent and Stay Up-To-Date

Being consistent is very important, because if you aren’t you may lose followers. This is mostly important when it comes to social media. Spend some time a couple days a week, minimum updating each of your social media accounts with new statuses and things that will engage your followers. Include photos and more. [Read more…]

Competitor One-upmanship: Devise the Plan

June 28, 2010 By Gordon

One of the most common pitfalls for business owners is to make marketing plans without any competitor information. This is akin to devising a battle strategy without knowing who your enemy is! An effective marketing plan is based on information. The better the information, the more effective the plan.

Analyse your competitors’ strengths and weakness. Their strengths are the threats to your business, and their weaknesses are your opportunities. Be as objective as possible, since this will be the backbone of your whole plan. A subjective view can break even the most well-thought out plan because it does not address the reality of the situation.

Now look at the market. Try to determine if there are emerging trends that might be perceived as either a threat or an opportunity for your business.

One important rule about devising a marketing plan is to make one that is appropriate for your business and your market. An extravagant plan is not always effective because it may not address the key factors that will determine your success. Identify your target audience/market and devise your strategies around it – your “sales-pitch,” so to speak. After this, determine what kind of media you would want to use to bring your “sales-pitch” to your target market.

A common, yet highly effective, strategy is to use people’s emotions in making your pitch. This is a potent approach because you do not address your audience’s logic but their hearts. An emotional response is more impulsive and immediate than a logical response.

All the factors needed to understand the competitor and the market consumes a lot of time and attention. It is for this reason that there has been an increased demand for company formation and business solutions professionals. By outsourcing certain functions of setting up and maintaining a business, owners can focus on more crucial battles, like sales and marketing strategies.

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