A new trend is sweeping the world. Despite the aggressive advertising campaigns we are constantly being bombarded with, the messages that tell us what to want and even think we need, Minimalism is gaining ground throughout some of the most materialistic countries in the world.

What is Minimalism?

This movement is based on one central concept: Rid yourself of the unnecessary so you might enjoy the essentials. This concept can be as radical or conservative as you like, depending on what kind of lifestyle you are interested in living. Though generally seen as an individual practice, minimalism is even sneaking into big business in the way PR campaigns are handled and products are marketed. [Read more…]