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4 Industries That Don’t Think They Need SEO (But Do)

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Do you really need search engine optimization (SEO) if you’re not in that competitive of a market? What if you manage a business that offers sweat lodge retreats in a part of the country where you’re the only sweat lodge for hundreds of miles? Unfortunately, many businesses think it’s pointless to budget for SEO because they don’t see how it fits in with their strategy. Every single website, business, or person with an online presence will benefit from SEO, but there are a few fields which are particularly stubborn when it comes to opting out.

Proper SEO will benefit the business/website as well as those who visit it. Remember the point of SEO: To make sure the best matches between people and websites are made. It’s kind of the eHarmony of web browsing, going beyond the surface to look at qualities that make good “matches” between sites and users.

Here are some of the biggest industries that don’t think they need SEO, but actually do: [Read more…]

Why You Need to Dig Deeper Into Google to Find a Business

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As a consumer, you may not know much about search engine optimization (SEO). It refers to a set of best practices that gets certain businesses to the top of search engine results when people like you type in keywords.

For example, if you Google “physical therapist Houston,” there will obviously be a set number of results on the first page of Google. Studies have shown that almost nobody looks beyond the first page, and not that many people check out more than the top five results.

However, just because a hit comes up at the top (or even on the first page) doesn’t mean it’s necessarily the best result for you. It might not even link you to the “best” in terms of positive reviews and satisfied customers.

Instead, these top results are decided by whichever company has the best SEO. This includes quality, organic content with the right keyword density, positive links (especially those with authority), and a lot of techie know how.

Businesses that know how to work SEO reap the benefits, but what about consumers? [Read more…]