Every generation has different priorities, and for Millennials home shopping is about more than architecture and a recently renovated roof. In fact, home shopping is about shopping for an entire city, not just the property itself. It’s about the quality and distance of neighborhood parks, what kind of farm to table scene is on hand, and how many independent bookstores there are for some. For others, it’s about urban sustainability, access to community events or how bike-friendly the town is.

While experts are tracking where Millennials want to move, it’s in your best interest to understand what Millennials want. Maybe you’re part of this generation yourself, or maybe you simply want to sell a property and appeal to this thriving generation. No matter where you are in the market, knowing that makes this demographic tick can work in your favor. [Read more…]