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5 Tips For Successfully Branding Yourself on Instagram

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More and more businesses are realizing the branding power of Instagram. Regardless of what industry you’re in, Instagram has the power to impact how you stand out from your competition. The number of followers that you gain could dramatically change how many customers you have.  

Even if social media isn’t your thing, whether you like it or not, it’s a critical part of ensuring that your company succeeds. So how do you create a successful brand for yourself on this popular social media platform? Take a look at some of the key elements in reaching your marketing goals. 

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TV Networks Join the Social Media Frenzy to Capture Fans

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Dallas TV show
There’s no denying that internet technology in general and the increasing use of social media in particular have adversely affected the television and movie industry. For this reason, TV and film producers are working hard to keep up with the great competition.

Industry analysts today are seeing lower TV ratings and only a few shows from the broadcast giants to survive in the coming year. Despite the collaboration of ABC, NBC, CBS, FOX and CW or the so-called Big 5 broadcast companies to come up with some 30 shows, it is predicted that only six of them will become successful.

But that does not stop these major networks from pushing with their projects. As the cliche goes, “If you can’t beat them, join them.” And that’s exactly what these broadcast giants are doing right now.
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Social Media and TV: A Match made in Heaven

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For years, watching TV meant passively slumping in front of the flickering glow of a television set. Now, TV shows are reaching out to viewers through social media. In some cases, masterfully balancing social media technology with television can elevate a show to cult status. Here are ways you can marry TV and social media technology in order to develop an energized, engaged community of viewers.

 Share updates and reminders

 Many people spend more time online than watching TV, particularly those in the younger demographics, so TV commercials often aren’t enough to drum up awareness for a show. Various social networks provide a convenient platform for keeping viewers up to speed about what is coming up with their favorite shows. [Read more…]

Social Media CAN Hurt You Financially

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Last year, the popularity of social networks reached astonishing heights. All over the world, it seemed that everyone suddenly decided to join one social network or another. While it all seems innocuous on the surface, there are some financial implications of joining these networks. Maybe you’ve thought about these, but in case you haven’t, let me point some out.

Your chances of landing a job may be affected. In a bad way, is what I mean. I am sure you have heard of people getting in trouble at work because of Facebook. You might even have heard of prospective employers checking out the Facebook accounts of applicants. This is all true. While what you do and put on Facebook is your personal business, what potential employers see can affect their decision. And if you don’t get a job just because an employer’s impression was affected by your Facebook account, that would really be a bummer. Solution? Make sure you keep your profile private and that you really know who your Facebook friends are.

You can be tracked down more easily by collectors. This one is a no brainer. You may be ignoring phone calls and mail from collectors but they can always track you down online. The solution is the same as above. More so, do not publish details such as phone numbers and addresses.

You open up the risk for identity theft. There will always be scammers online despite the best efforts of social network security. Again, just make sure that you do not divulge any specific information that can be used by others.