Blogging about your business is often frowned upon by some, depending on how you do it. It’s one thing to blog about subjects relating to your business, like how to use a certain product to do a certain thing. But using it just to talk about your products and their stats, or constant posts that say the same thing, just looks bad. However, your business needs a blog, which is a great marketing tool that can convert readers into customers.

You don’t want to use your blog as just a way to shamelessly self promote your business. You want the articles to be useful, informative, and well researched. You want it to be sensical and give them info they can use. Plus, blogs are easy to create and good do a lot for you. [Read more…]