According to research done by Prof. Cary Cooper of Lancaster University Management School and commissioned by the Entwistle Group, most business owners choose bad designs that pay no attention to who they are trying to impress.
Cooper said that business cards should be â€œthe central part of a companyâ€™s marketing material.
The Entwistle Group suggests that business owners should design their business cards with a specific set of potential clients in mind.
Company formation and business solutions experts say that this is quite a new insight into the subject of business cards. They advice that this kind of research wonâ€™t hurt businesses and business owners could opt to try these new innovative ideas to enhance their business.