First, it was mobile provider Orange, that announced it was launching a landline service for business clients. Now, another large cellular provider has announced it is considering entry into the landline and broadband market.
Vodafone prefers to resell broadband and voice services in bulk, though, rather than acquire a service provider for enduser needs. Offering landline and broadband services is seen as a smart move, with the increasing popularity of wireless Internet (WiFi) and Voice over Internet Protocol, among other technologies. First, these might pose a challenge to the dominance of the cellular industry. Then again, the increased uptake of broadband and data services is a good business prospect to broadband providers.
Such tie-ups are considered “triple-play,” as providers, traditionally only offering either voice or data services, are now getting into a convergence of technologies: voice, data, and mobile. Expect more tie-ups or acquisitions soon, as telcos gear up on offering fresh technologies to clients.