Statistics show that over 2 million blog posts are published everyday. That staggering statistic can be mind-blowing when you realize how few blogs you have actually heard of or paid attention to. Having your blog stand out enough to make you money and earn success can be an impossible feat if you are relying solely on brilliant writing. Even the best authors can’t make their voice heard in the internet sea without utilizing a few online marketing tricks. Included here are a few ways to make your blog successful.
Utilize Search Engine Optimization
With all of the buzz-words being coined online every day, SEO has gained a great deal of attention in recent years. A great way to help your blog with SEO is by recognizing which keywords are the most identifiable in your post’s subject matter. The sooner your keywords appear in the title, the higher your search engine rankings will be. Try to keep all blog post titles under 120 characters as they are easier to retweet on social media.
Toggle Social Media
With 1 in 4 people globally enrolled in social media sites, it is no secret this is a critical access point for marketers. Are you making it easy for people to find and utilize the information on your blog? Toggling buttons that allow readers to easily link your blog content to their social media networks will garner you much larger exposure on a long-term basis.
Speak To Your Audience
Do you understand the audience you are pitching to? If you want to become relatable to a group of 20-somethings, speaking like one of their college professors will likely be a turn-off. Be sure to pair your writing voice to the audience you are seeking; it is important you commit to a specific subject matter as well as writing voice.
Respond to Readers
With the internet creating links between consumers and companies, it is easy to see how readers can begin to have a voice. They are no longer passive consumers of information, but they will be providing feedback on your site and style; be a part of this conversation. Interact with your readers and try to foster a community within the comments section. People should feel they have a voice within the information you are putting out there and critique and questions should be encouraged.
Have you ever witnessed a truly witty and informed comment battle on the web? While nobody may be changing anyone else’s opinions, it can be informative for the passive readers to view educated opinions of each side.
Just as your comment section can inspire controversy, you can be a source of it in your posts. Talk about controversial subject matter, discuss taboo topics and open the floor for dissenters. Take on another blogger in a public debate. You may not garner a new fan club, but at the very least, you should see much more exposure for your blog.