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TV Networks Join the Social Media Frenzy to Capture Fans

September 8, 2023 By Marie F

Dallas TV show
There’s no denying that internet technology in general and the increasing use of social media in particular have adversely affected the television and movie industry. For this reason, TV and film producers are working hard to keep up with the great competition.

Industry analysts today are seeing lower TV ratings and only a few shows from the broadcast giants to survive in the coming year. Despite the collaboration of ABC, NBC, CBS, FOX and CW or the so-called Big 5 broadcast companies to come up with some 30 shows, it is predicted that only six of them will become successful.

But that does not stop these major networks from pushing with their projects. As the cliche goes, “If you can’t beat them, join them.” And that’s exactly what these broadcast giants are doing right now.
[Read more…]

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