Do you really need search engine optimization (SEO) if you’re not in that competitive of a market? What if you manage a business that offers sweat lodge retreats in a part of the country where you’re the only sweat lodge for hundreds of miles? Unfortunately, many businesses think it’s pointless to budget for SEO because they don’t see how it fits in with their strategy. Every single website, business, or person with an online presence will benefit from SEO, but there are a few fields which are particularly stubborn when it comes to opting out.

Proper SEO will benefit the business/website as well as those who visit it. Remember the point of SEO: To make sure the best matches between people and websites are made. It’s kind of the eHarmony of web browsing, going beyond the surface to look at qualities that make good “matches” between sites and users.

Here are some of the biggest industries that don’t think they need SEO, but actually do: [Read more…]