Businesses who are going to give gifts to valued clients should do their homework when it comes to the type of gifts they plan to give. This, after a Royal Mail research revealed that presents that are ill-considered can actually damage a business relationship. The research said that about 57 per cent of businesses felt that less than 5 per cent of gifts that were sent their … [Read more...]
Check out your competitor
Studying your competitor is one of the most important responsibilities of an entrepreneur. By gaining knowledge about a competitor they will be more equipped to handle the competition. But how do you go about this function especially if you have limited financial resources? Company formation and business solutions experts agree that it doesn’t necessarily have to be expensive … [Read more...]
Start-ups need long-term vision
The usual problem of trying to find funding and finance to set up a business is no longer the biggest barrier to enterprise. This was the finding of a poll of early stage start-ups that overwhelmingly rated credit management as the biggest obstacle. The study was carried out by the Better Payment Practice Group (BPPG) as it polled over 200 small enterprises about the … [Read more...]
Naming a business – a few tips from experts
In an earlier post, we reported that most UK small businesses are no longer seeing the need to name their companies based on their family names. In the survey conducted by British Gas Business , 74 per cent of business owners now prefer more memorable names that are not related to any kind of family ties in forming their business . According to British Gas Business’ … [Read more...]
Competitor One-upmanship: Devise the Plan
One of the most common pitfalls for business owners is to make marketing plans without any competitor information. This is akin to devising a battle strategy without knowing who your enemy is! An effective marketing plan is based on information. The better the information, the more effective the plan. Analyse your competitors’ strengths and weakness. Their strengths are the … [Read more...]