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Businesses focus a lot on acquiring customers by appealing to them through their marketing techniques. And although lead conversion is an important part of running a successful business, so is keeping customers happy once you’ve acquired them.
Regardless of your industry, keeping customers happy is critical. Take a look at some of the most useful tips for keeping the customer happy.
Marketing in today’s business industry is much different than it was only a decade ago. The shift of technology to digital means has been lightning fast, and your marketing efforts have to make accommodations for the changes.
If you hope to make more money as your business chugs along, you’ll need solid marketing tactics. Take the initiative to learn new ways to gain more visibility, and start making an impact on your target consumer today.
[Read more…]Businesses who are going to give gifts to valued clients should do their homework when it comes to the type of gifts they plan to give. This, after a Royal Mail research revealed that presents that are ill-considered can actually damage a business relationship.
The research said that about 57 per cent of businesses felt that less than 5 per cent of gifts that were sent their way last year were designed with them in mind. But more telling was that 34 per cent said they will feel that their business is really important if a supplier sent a personal package that contains a gift that was specifically designed for them.
Company formation and business solutions experts are advising business owners to be more considerate and to nurture the business relationships that they have.
Studying your competitor is one of the most important responsibilities of an entrepreneur. By gaining knowledge about a competitor they will be more equipped to handle the competition. But how do you go about this function especially if you have limited financial resources?
Company formation and business solutions experts agree that it doesn’t necessarily have to be expensive to study the competition. Some of the competition-studying tactics that can be done are:
• Study the competitor’s website
• Talk to the competition (depending on the sector, this is possible but you must follow certain etiquettes)
• Ask friends and associates
• Investigate the competitor’s SEC papers
• Use Google or Yahoo!
The usual problem of trying to find funding and finance to set up a business is no longer the biggest barrier to enterprise. This was the finding of a poll of early stage start-ups that overwhelmingly rated credit management as the biggest obstacle.
The study was carried out by the Better Payment Practice Group (BPPG) as it polled over 200 small enterprises about the difficulties they have experienced in starting and operating a business into a thriving success.
A similar small business enquiry made by Enterprise Insight, the group behind the forthcoming Enterprise Week, also found out that half of young entrepreneurs with a good idea failed to bring it to reality because they had trouble in accessing funds.
But the BPPG respondents revealed that credit management problems hampered their start-up and expansion ventures more than any other factor. Over 35 per cent of respondents said they suffered because of poor credit management, while just 19 per cent said that accessing capital is the biggest obstacle in their business.
Meanwhile, a smaller number of entrepreneurs said that the biggest barrier that they faced was knowing how to get their idea off the ground. This is then followed by those who suffered from finding it difficult to find ongoing business support.
According to the BPPG “Although business owners know from experience the restrictions that cash flow problems can place on a new or growing business, the survey highlights that employees and budding entrepreneurs do not realise the importance of credit management.”
The group is urging entrepreneurs to consider the long-term vision of their enterprise dream and this could be achieved by listening to established company owners and business managers.