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4 Industries That Don’t Think They Need SEO (But Do)

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Do you really need search engine optimization (SEO) if you’re not in that competitive of a market? What if you manage a business that offers sweat lodge retreats in a part of the country where you’re the only sweat lodge for hundreds of miles? Unfortunately, many businesses think it’s pointless to budget for SEO because they don’t see how it fits in with their strategy. Every single website, business, or person with an online presence will benefit from SEO, but there are a few fields which are particularly stubborn when it comes to opting out.

Proper SEO will benefit the business/website as well as those who visit it. Remember the point of SEO: To make sure the best matches between people and websites are made. It’s kind of the eHarmony of web browsing, going beyond the surface to look at qualities that make good “matches” between sites and users.

Here are some of the biggest industries that don’t think they need SEO, but actually do: [Read more…]

4 Tips for Staying Fresh With Customers

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Freshness applies to more than just vegetables at the market! In this very competitive (and increasingly crowded) world of intense advertising and noisy social media feeds, you’ve also got to find a way to keep your brand fresh in the eyes of consumers.

How can you accomplish that, in this day and age? Everybody’s asking that question these days. We’ve got you covered with four of the top ways we see successful brands keeping their brands fresh with their customers! [Read more…]

Rent Out a Space in Your Home and Make Money

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rent a home space
For most people, working for a company or running a business are major ways to earn a steady income. But did you know that you can actually earn extra money from a space in your own home? It’s not about running a home office or business but utilizing the extra space in your house for somebody else.

The idea is to rent out an extra room in your house or rent out your second residential property for tourists on vacation in your locality. This concept has given so many people additional money that allowed them to travel to their dream destinations.

There are listing sites on the internet such as airbnb.com that cater to this and for those who worry about security issues, the sites take care of that, being a third party. The tourist or renter just registers on the site and pays for the fees and the owner of the home gets paid right away.
[Read more…]

A few reminders in keeping a good profit margin

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Regardless of what the original goal or motivation was for setting up a business it is a given that a business exists to make money. A business that generates insufficient revenue will obviously fail. With business solutions experts saying that one-third of new businesses fail within three years, it really drives home the point that managing profit margin levels is an important consideration for business owners.

What businesses charge for their products or service plays a huge role on the profitability and success of a business. Too much and a business loses customers, too little and profits will be to low to maintain operations. Striking a perfect balance between profit and price is the key to success. Here are some things company formation professionals would usually advice business owners in order to achieve this balance:

Reduction of operating costs – Try to find out if there are certain areas in your business that can still operate smoothly with reduced operating costs.

Look at the supplier base – Determine if the business is paying an external supplier for a service that could be done internally without sacrificing quality.

Look at the expenditures – An internal audit of costs will help in identifying possible problem areas.

Negotiate with suppliers – Suppliers may give your business perks and discounts if you ask for it. Also try to buy in bulk to get a cheaper price.

Look at the competition – look at your supplier’s competitors, they might offer better rates

Give incentives – offer rewards and bonuses to employees/staff who surpass sales targets, and also give incentives to customers who bring in new clients.