Blogging about your business is often frowned upon by some, depending on how you do it. Itâ€™s one thing to blog about subjects relating to your business, like how to use a certain product to do a certain thing. But using it just to talk about your products and their stats, or constant posts that say the same thing, just looks bad. However, your business needs a blog, which is a great marketing tool that can convert readers into customers.
You donâ€™t want to use your blog as just a way to shamelessly self promote your business. You want the articles to be useful, informative, and well researched. You want it to be sensical and give them info they can use. Plus, blogs are easy to create and good do a lot for you.
Talk About Your Products
You should talk about the products and services your business has, but in a way that shows people why they can be helpful for them. You donâ€™t want to just say you have a specific item, you want to tell people how that item can be used, why they need it, and maybe even compare it to competitors projects so that they can make a decision who to go with on their own.
Back up the things that you say about your products. You can do this with testimonials from people that have used them, or even studies that may have been done to prove they do what you say they do.
Your Services Are Important
If your business offers services, even if that service is to install the products you sell, marketing those services can be another important tool for your business. Instead of just telling people what you do, use your blog to teach them some things related that they can do on their own. You want them to still want and need your services, but you want them to also feel like you are helping them to be self-sufficient as well.
While you will likely have pages on your website that tell people about your services, these pages donâ€™t tell people what all those services can do for them, or what they can learn from them.
Watch For Keyword Stuffing
OK, improperly using keywords and keyword phrases in a blog doesnâ€™t make it sound pretentious, it makes you sound stupid. Itâ€™s hard for people to read something that clearly makes no sense and if you arenâ€™t making sure that your keywords make sense in the post then it will be obviously you don’t care about your blog, which may make others not care about your business.
Also, make sure to do some research on your keywords. You want keywords that people are searching, and you also want to fit them in as smooth as possible to each of your posts.