More and more businesses are realizing the branding power of Instagram. Regardless of what industry you’re in, Instagram has the power to impact how you stand out from your competition. The number of followers that you gain could dramatically change how many customers you have.
Even if social media isn’t your thing, whether you like it or not, it’s a critical part of ensuring that your company succeeds. So how do you create a successful brand for yourself on this popular social media platform? Take a look at some of the key elements in reaching your marketing goals.
Be Your True Self
Customers respond well to a genuine and authentic voice. Even though you may see a lot of business accounts on Instagram only post content related to what they sell, that doesn’t necessarily mean it’s the best route.
The key to gaining and retaining an audience is to be real. The tone of your posts should come across as sincere and relevant to your personal values. Customers want to connect on a deeper level than just food pics and giveaway advertisements.
Create A Cohesive Aesthetic
Unlike Facebook, Instagram is revolved around visuals. The first thing that people will see when they land on your profile is your page as a whole. There should be a theme which connects each photo into a single aesthetic.
Having a personal style means having a unique brand. People should land on your page and know immediately where they are. Learn to own your personal style and create a page that reflects it.
Accept DM’s and Story Replies
A lot of businesses don’t want to have to deal with customer contact. As a result, they avoid replying to direct messages or story replies. However, you’re throwing away an opportunity.
Your customers will be more likely to stick around if you create a relationship with them. Don’t be afraid to send direct messages or reply to your followers’ stories either.
Know The Right Photo Apps
Most season Instagrammers know that “no one uses Instagram filters.” Get to know the right photo apps to make your photos look as great as possible. It’s important to know that if your original photo is lacking good lighting or is blurry, no photo app can work magic. However, if you’re working with a good foundation, you should learn which editing apps will create the best possible quality results.
Don’t Over Self-Promote
Make sure that you aren’t posting too many things that are overly spammy. Experts recommend that only about one out of every ten posts should be self-advertising. The rest should be posts which encourage engagement and will be of genuine interest to your followers.